SEO audit evaluates the infrastructure of the website for necessary changes to keep updated for a profitable SEO campaign. This audit assess both on page and off page elements for better usability and visibility of website leading to conversion. An effective audit will uncover you the hidden errors that are hurting the search engine ranking of your website.
Re-evaluating your SEO strategy is one of the best ways to stay ahead of the competition. In entire website will be crawled based on parameters like pages, Meta, links, domain review, images, technologies, mobile responsive and usability of website. These audits should be performed at regular intervals to identify drawbacks of existing website and help to rectify. Rights SEO audit approach will analysis the entire website in a matter of minutes and provide you a clear picture of actions to implement.
On page audit is most important process of website SEO audit. On page techniques is to optimize a particular web page for high search engine rank.
Page Titles - Your page titles are one of the most significant SEO factors on your website page. When search engines ‘read’ your pages, they check for the page title, the description of the page, the headings and content. Each of your pages and posts should possess its own unique title, which includes the main keywords for that page.
Meta Tags – It must be a unique and related content of you business with each page. This is an important place in SEO to include relevant keywords for your content. A good Meta description should include targeted keywords in on page SEO technique. User-friendly Meta descriptions make sense and relate to your post.
Keyword Density - Incorporating relevant keywords throughout your content is very important to help search engines work out what your content is about. Excessively repeated keywords can lead to your website being banned from search engines. Keep your keyword density to roughly 2-5% to avoid that.
SEO Images – Using SEO Images help a lot in driving traffic from image searches and make your website more visually appealing. Images are important for presentation purposes. A best SEO practice is to use original images; if you need to use an existing image from the web you can reference the source.
Post Permalink Structure – Make sure that search engine friendly URL is displayed correctly as it is an important on-page SEO metric. This brings better crawling. Use your target keyword in the URL to perform better.
Internal linking - Linking to pages to related posts within your website is very important for SEO. Interlinking of blog posts will help your blog readers spend more time on your blog, and it will also help SEO to pass page rank to other pages of your website.
External Linking – External links related to pages is a relevancy signal to help Google to figure out your topic. While linking out to external websites, ensure you to trusted websites.
Use Social sharing Buttons – In SEO technique, the more views you get, the more likely someone is to link. Social shares generate more views on your content.
Body tags – When writing articles, you should break up your content into smaller sections and paragraphs. This makes it easier for people to read. In On page SEO these sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used.
Social Networking Websites - Social media presence will help to grow your business and also help you get more back links. Social media websites is the fundamental step in SEO to advertise market and build your online reputation within your niche. Try to become a member of the most popular social networking websites Facebook, LinkedIn, Twitter, Google+, to extend your online network contacts, to connect and interact with your friends, to share things mutually and most importantly promote your website to build your online reputation through SEO.
Video Marketing - To make your videos popular, head to popular video submission websites like you tube, Meta café, Daily motion etc. This allows people to find your content in other ways.
Photo Sharing - Share your photos after optimizing them with the correct URL and title tag to major photo sharing websites. For better SEO results ensure they have a proper title, description and tags.
Business listing – Off Page SEO has great relevance with local business listings. Write reviews about others businesses or request your friends or clients to write a review of your business in major business review websites to increases your chances of being found by customers.
Article Submission - One of the most successful concepts in off page SEO is article submission. Write articles of your own with unique and of high quality content and submit them in a high page rank article submission directory.
Press Release Promotion – SEO press release promotion can bring you first page visibility for your keywords very quickly.
SMO – Through Social Media Optimization (SMO) technique which is increasing the awareness of your product or services and brand, viral publicity can be generated.
How the website is accessible for search engines and robots is known by technical audit.
Some checkpoints are:
Detailed crawl of website – You can download applications from the internet for crawling the web pages.
URL directs and duplicate content – Google web master addresses the duplicate title tags and contributes to better performance.
Also by redirecting URL, you can direct the visitors not to encounter the error message giving them the better user experience. Search Engine Optimization industry is extremely unstable. The competitions to keep up in order regular SEO audits are very important. It will help you to keep your website up to date with latest updates. SEO audit will explore the opportunities for constructing the web pages and help you rank as high as possible in organic search results.