If your business is big, medium or small—advertising is the only way you're going to make those online sales.
SEM or search engine marketing is one of the forms of digital marketing that involves PPC or Pay Per Click advertising.
PPC ads allow you to build your own personalised advertising, set budgets and display metrics once your ads are up and running.
There are two types of ads inside PPC that you can run on search engines like Google. They're looking for advertisements and showing ads.
Search advertising can appear when a user enters a keyword in a search
The location depends on the bid each company places on the keyword as well as on the Google rating ranking. High quality score suggests that your ad is more important, which means that you have a greater chance of ranking higher.
There are many forms of digital advertising campaigns inside social media that you as a business owner, should be operating.
Have you ever wondered how the internet knows you're interested in purchasing a product? The Amazon avocado slicer keeps showing up on every web page and every other Instagram post!
This form of digital advertisement is called remarketing or re-targeting. When a customer has shown interest in a product, you will collect the data to your benefit in the future.
Businesses are re-targeted by newsletters as well as social media and search engine marketing.
Some consumers assume that emails or social media posts that redirect them are a sign that they should buy the product. That's why the retargeting works.
Don't just retarget it once. Send emails and make sure you're running retargeting ads on social media. Your customers can't skip your ads this way!
Social media retargeting advertising can take a variety of forms.
There are interactive product advertisements that generate a carousel of items that have been already seen by the consumer to enable them to go back to your site and keep shopping.
It looks like a normal ad, but the consumer can swipe through a range of items that they might be interested in buying. You can click on a product and send it to your website.
If you don't have that many products, you can show your customers one product they've already seen or added to their cart.
You may also offer a discount on a product that the consumer has already seen. This can be done in the form of a social media ad or an email or both of them!
You would need to gather data from your customers in order to re-target it. This means that you will need to set up analytics and tracking on your website.
Although this is primarily part of social media advertisements, video ads can be in their own category when we speak about forms of digital advertising.
Short attention span is a huge challenge for advertisers. And that's why video dominates digital ads. Video helps people to consume content efficiently and seamlessly.
Using videos instead of text ads can be a game changer for your company. You can use it to engage the audience easily.
Creating video advertisements can seem complicated, but they're worth it in the long run. We exist in a moment of immediate gratification.
Video advertisements on social media sites are rising and your news feeds are likely to dominate.
Here are some ways you can bring video into your advertisement campaign!
Use video to show a new product and how it works that will enable potential buyers to make their purchasing decisions. If they see how a product operates, they will have the faith they need to convert.
After you make your first video commercial, consider making short high-quality videos for social media, Youtube or other platforms. They're supposed to be paying attention to hook your future customers.
The best video advertisements for social media are those that can be viewed with or without sound and still make sense. Many people swipe via Facebook or Instagram in areas where they can't always listen to the sound.
Appeal to empathy and be relatable. Videos can make your viewers feel funny, nostalgic, happy or sad like this Amazon video ad.
It can be overwhelming to build the first series of advertisements. You'll be on your way to making a good ad that converts with the right resources!
Online advertising is the cheapest type of advertising, particularly when compared to traditional advertising.
Create an ad that you would click on! Your advertisements need to be appealing no matter what platform you use. When you've done making your first ad, show it to some trusted friends or colleagues.
Time to Select Your Digital Advertisement Forms for Your Company
These are just a few forms of digital ads that can help your business expand! If properly implemented, you will be able to increase your customer base, outperform your competition and achieve your revenue targets.