Web design encompasses many different skills and disciplines in the production and maintenance of websites.
Responsive web design is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes
Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.
Your site is your organizations center point and the focal point of your online universe. The excellence and significance of your site is that it's a controlled and brand able resource that you claim. In 2018 your site ought to be: Clean, Responsive, and perfectly structured. In the event that it's "nothing unless there are other options" you don't have an advantage, you have an obligation.